Team members

Eduardo Tapia Guzmán
Stephanie A. Perales Bárcenas.
Kenia L. Hernandez Bernal.

questions

Isabel, 16 years, student.

Do you like our products?
Yes

Do you like our Mantecadas?
Yes

Think you need a change?
No

Would you like to have chocolate?
Yes

Would you like the combination of vanilla and chocolate?
No

Would you like the mantecadas were more healthy?
Yes

Would you like to be bigger?
Yes

Would you like to be more fluffy?
Yes.

Eduardo, 17 years, student.

Do you like our products?
Yes.

Do you like our Mantecadas?
Yes.

Think you need a change?
Yes.

Would you like to have chocolate?
No.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Julio, 14 years, student.

Do you like our products?
Yes.

Do you like our Mantecadas?
Yes.

Think you need a change?
No.

Would you like to have chocolate?
Yes.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Guillermina, 37 years, housewife.

Do you like our products?
Yes.

Do you like our Mantecadas?
No.

Think you need a change?
Yes.

Would you like to have chocolate?
Yes.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Alondra, 7 years, student.

Do you like our products?
Yes

Do you like our Mantecadas?
Yes

Think you need a change?
No

Would you like to have chocolate?
Yes

Would you like the combination of vanilla and chocolate?
No

Would you like the mantecadas were more healthy?
Yes

Would you like to be bigger?
Yes

Would you like to be more fluffy?
Yes.

Julio, 37 years, worker.

Do you like our products?
Yes.

Do you like our Mantecadas?
Yes.

Think you need a change?
Yes.

Would you like to have chocolate?
No.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Stephanie, 16 years, student.

Do you like our products?
Yes

Do you like our Mantecadas?
Yes

Think you need a change?
No

Would you like to have chocolate?
Yes

Would you like the combination of vanilla and chocolate?
No

Would you like the mantecadas were more healthy?
Yes

Would you like to be bigger?
Yes

Would you like to be more fluffy?
Yes.

Laura, 18 years, student.

Do you like our products?
Yes.

Do you like our Mantecadas?
Yes.

Think you need a change?
Yes.

Would you like to have chocolate?
No.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Allan, 22 years, student.

Do you like our products?
Yes.

Do you like our Mantecadas?
Yes.

Think you need a change?
No.

Would you like to have chocolate?
Yes.

Would you like the combination of vanilla and chocolate?
Yes.

Would you like the mantecadas were more healthy?
Yes.

Would you like to be bigger?
Yes.

Would you like to be more fluffy?
Yes.

Silvia, 31 years, housewife.

Do you like our products?
Yes

Do you like our Mantecadas?
Yes

Think you need a change?
No

Would you like to have chocolate?
Yes

Would you like the combination of vanilla and chocolate?
No

Would you like the mantecadas were more healthy?
Yes

Would you like to be bigger?
Yes

Would you like to be more fluffy?
Yes.

Innovation of a product from bimbo(?)

The innovation of this product is based on requests from users of our bimbo mantecadas, gave them several options on our web page as we innovate our mantecadas and 5 options we gave them choose the most I choose to put chocolate chips in our famous mantecadas and then create our new product, you bimbo mantecadas with chocolate chips.

Thanks to the support of the people opt for the product launch on October 25 next year so that all consumers are ready for our new product.

Timeline and other things

1943	The idea to create a baking company is born. The name Bimbo appears for the first time.
1945	The company Bimbo S.A. is created. The Bimbo Bear Cub becomes the Company’s logo. The first products launched into the market are: cellophane wrapped large and small white loafs of bread, rye bread and toasted bread.
1954	Bimbo starts its Social Responsibilities activities by earmarking a percentage of profits to open and maintain a school
1955	BIMBO On its tenth Anniversary Bimbo had: 700 associates and 140 Vehicles
1964	Bimbo acquires the rightsfor the Sunbeam brand in Mexico from Quality Bakers of America.
1972	Bimbo installs the largest bakery in Latin America and one of the ten largest in the world in Azcapotzalco, Mexico City.
1974	The Tía Rosa sweet bread appears with Banderillas, Doraditas and Orejas
1979	Bimbo comprised by: 3 ENTERPRISES 12 PLANTS 15,000ASSOCIATES its capital increased over: 60,000 times
1984	Bimbo starts its expansion by exporting to the United States of America.
1995	Grupo Bimbo acquires Coronado, a company devoted to make candied goat milk-based products.
1998	Bimbo acquires the American bakery  "Mrs Baird's".
2001	Grupo Bimbo acquires Plus Vita and Pullman in Brazil
2002	Grupo Bimbo acquired the West region baking business of George Weston Limited -owner of the Oroweat brand- in the United States.
2005	Grupo Bimbo acquires Chocolates La Corona and the El Globo bakery.
2006	Grupo Bimbo acquires the bakery Panrico in Beijing initiating its presence in the Asian market.
2008	Grupo Bimbo buys the Nutrella bakeryin Brazil.
2009	Grupo Bimbo acquired George Weston Foods Ltd in the United States.
2010	Grupo Bimbo acquired Dulces Vero in México.
2011	Grupo Bimbo becomes the largest baking company in the world when acquiring Sara Lee North American Fresh Bakery, Fargo in Argentina and Bimbo Iberia in Spain and Portugal.
2012	Grupo Bimbo completed the largest and most important renewable energy conversion by a company in the global food industry.
2013	The First Ecologic Sales Center from the largest worldwide bakery company is launched to reduce the environmental impact of its operations, easing the effects of the climate change.  The Ecologic Sales Center will be powered from the energy produced in the Piedra Larga Windfarm. This effort positions Grupo Bimbo as a modern and innovative company, firmly committed to protecting the environment.

Organigram

Chairman of the board and ceo

Daniel Servitje

SENIOR EXECUTIVE VICE PRESIDENT

PABLO ELIZONDO

CHIEF INFORMATION AND STRATEGY ANALYSIS OFFICER, GRUPO BIMBO

REYNALDO REYNA RODRÍGUEZ

SECRETARY

LUIS MIGUEL BRIOLA

ALTERNATE SECRETARY

PEDRO PABLO BARRAGÁN

PROPRIETARIES COMMITTEE

·         HENRY DAVIS SIGNORET

·         ARTURO FERNÁNDEZ PÉREZ

·         RICARDO GUAJARDO TOUCHÉ

·         THOMAS HEATHER RODRÍGUEZ

·         AGUSTÍN IRURITA PÉREZ

·         LUIS JORBA SERVITJE

·         MAURICIO JORBA SERVITJE

·         FERNANDO LERDO DE TEJADA LUNA

·         NICOLÁS MARISCAL SERVITJE

·         JOSÉ IGNACIO MARISCAL TORROELLA

·         MARÍA ISABEL MATA TORRALLARDONA

·         RAÚL OBREGÓN DEL CORRAL

·         JAVIER DE PEDRO ESPÍNOLA

·         IGNACIO PÉREZ LIZAUR

·         JORGE PEDRO JAIME SENDRA MATA

·         DANIEL SERVITJE MONTULL

·         EDMUNDO VALLEJO VENEGAS

Activities of Grupo Bimbo

BIMBO & the world.

—In Grupo Bimbo they foster the Inclusive Enterprise process; an initiative with the purpose of contributing, through firm actions, to eliminate social, cultural and physical barriers that limit the development of persons with disabilities. They integrate them into a sound and inclusive working environment, full of possibilities.

—Grupo Bimbo has implemented strategies to help improve the health and nutrition of consumers.

 

Committed to the Environment

—Through Committed to the Environment program we direct our efforts in environmental matters to 5 lines of action: energy saving, emission reduction, water conservation, integrated solid waste management and social responsibility in environmental matters.

Committed to Our Supporters

—They have been recognized as "The Biggest Brand with Social Responsibility", according to a study conducted by Millward Brown HSM and consultants.

—In Grupo Bimbo strive to dignify labor, improving our organizational culture and offer an extraordinary place to work.

 

Committed to Our Community

—In Grupo Bimbo provide donations to various institutions that support the environment, health, nutrition, education and culture of society, especially children and indigenous.

 

History of Grupo Bimbo company

  vBimbo® began as a family business in 1945 on December 2, with only 34 associates in Mexico City, and is now in 19 countries worldwide.

vThe vision of the founders was to “make really good bread, nutritious, tasty and fresh; do it well,

in a clean manner, with the greatest perfection possible and with the intent to nourish, please and

thus, reach all households in Mexico”.

—BIMBO has close to eight thousand products and over 150 brands of acknowledged prestige.

—Other names for BIMBO were: Pan Rex, Pan NSE (acronym in Spanish from the words nutritious, tasty and affordable,), Sabrosoy, Pan Lirio, Pan Nieve and Pan Azteca.

Today, Grupo Bimbo produces, distributes, and markets 10,000 products from it’s 148 plants located in Mexico, the United States, Central and South America, Iberian Region (Spain and Portugal) and Asia.